Useful Statistics

Useful Statistics

 Below are statistics and information which businesses may find useful. If you would like more detailed information contact Maryse (Community Development) or our Tourism and Economic Development Manager Phil.

South Taranaki  Statistics

STDC Rate revenue

2006

$33.2m

 

2008

$24.1m

Sth Taranaki Household revenue

2007

$54,700

 

2008

$56,833

Sth Taranaki  Median income

2001

$18,500

 

2006

$24,500

Sth Taranaki Dwelling Nos

2006

10,230

Sth Taranaki Ratepayer Nos

2007

14,289

 

2008

14,501

Sth Taranaki  Rates per ratepayer

2007

$1,616

 

2008

$1,646

 

Sth Taranaki Land area

3,575 sq. Km

362,000 Ha

Kms of Roading

1,600 Km

 

 

Population (Usually resident)

2001

27,537

(m) 13,875

(f) 13,662

 

2006

26,487

(m) 13,302

(f) 13,185

     

Population by age

2006

0-14 yrs

21.5%

 

 

 

15-64 yrs

63%

 

 

 

65+ yrs

13.2%

 

     

Population Density per sq. Km

 

7.6

 

 

     

Population by ethnicity

 

European

66.8%

 

 

 

Maori

19.5%

 

 

 

Pacific

1.2%

 

 

 

Asian

1.1%

 

 

 

Other

11.4%

 

Source: Statistics New Zealand

The South Taranaki District towns listed in the table below are service centres for the intensive beef and dairy farming sectors and provide a range of facilities such as, schools, hospitals and local government.  Private enterprise supplies a variety of retail, engineering and manufacturing enterprises.  Because of changes in the rural sector and more latterly in the urban areas the South Taranaki District population, like many rural areas has declined over time.   However Statistics New Zealand reported at June 2009 an estimated population increase for the South Taranaki District. (Sub-national Population Estimates, June 30, 2009)

Total South Taranaki District Population: 26, 484 (SNZ 2006)

Population by centres:

1996

2001

2006

Hawera

8,823

8,484

8,367

Eltham

2004

2100

1,983

Opunake

1599

1500

1,368

Patea

1401

1299

1,143

Manaia

1089

 951

 924

Waverley

 960

 903

 861

Normanby

 933

873

846

Kaponga

390

351

372

Rahotu

312

297

252

Waitotara

102

102

66

 

Dairy Herd Numbers

South Taranaki has 61% the total dairy herds in the Taranaki region.  However with amalgamation of farm properties the district herd size is increasing while the number of herds farmed is decreasing.  This is of significance to businesses focused on farm services or retail sales to farming clients.

 Hawera Statistics

Hawera is the main centre of population for South Taranaki and is the seat for local government and a range of public amenities.  The town has two CBDs; the retailing centre is centred on the traditional High Street pedestrian retail pattern and contains over 100 shops.  The Glover road CBD is focused on Big Box retailing with very little pedestrian activity.  This retailing district is vehicle based and includes farming centric businesses such as Mitre 10, RD1, PGG Wrightson to name a few.

 Hawera Median Income


Source: Statistics New Zealand

Hawera CBD Annual Foot Traffic

 

Average daily vehicle movements (ADVM)

The ADVM were recorded at the following points: Glover Road (Alex Taylor St corner), High Street (between Union and Regent Streets), Waihi Rd and Dixon Avenue.  Two Princess St points were between Glover Rd to Grey and Furlong Street to South Rd.  This information is of significance if your business needs exposure for petrol, oils and vehicle servicing/retailing, panel beating, car painting or other vehicle related activities.  It may be vehicular access is needed for your business; for example, it may be a timber sales or other heavy hardware items such as building, plumbing or industrial supplies. 

These ADVM figures can assist with a business site selection or signage design and location enabling maximum exposure to traffic flows.

 

   Date

 Total

Date

Total

Change

%

High St.

Union-Regent St

Sept 09

5,401

May 11

4,754

   -647

  -13.60

High St.

Waihi-Dixon Ave

Sept 02

3,823

Sept   2009

5,618

  + 1795

+ 46.9

Glover Rd:

Alex Taylor St

Sept 09

9,094

April 11

8,175

  - 919

+ 11.24

Princess St

Glover – Grey St

2007

4,954

 

 

 

 

Princess St

Furlong-South Rd

 

2007

 

3,427