Below are statistics and information which businesses may find useful. If you would like more detailed information contact Maryse (Community Development) or our Tourism and Economic Development Manager Phil.
South Taranaki Statistics
STDC Rate revenue
Sth Taranaki Household revenue
Sth Taranaki Median income
Sth Taranaki Dwelling Nos
Sth Taranaki Ratepayer Nos
Sth Taranaki Rates per ratepayer
Sth Taranaki Land area
3,575 sq. Km
Kms of Roading
Population (Usually resident)
Population by age
Population Density per sq. Km
Population by ethnicity
Source: Statistics New Zealand
The South Taranaki District towns listed in the table below are service centres for the intensive beef and dairy farming sectors and provide a range of facilities such as, schools, hospitals and local government. Private enterprise supplies a variety of retail, engineering and manufacturing enterprises. Because of changes in the rural sector and more latterly in the urban areas the South Taranaki District population, like many rural areas has declined over time. However Statistics New Zealand reported at June 2009 an estimated population increase for the South Taranaki District. (Sub-national Population Estimates, June 30, 2009)
Total South Taranaki District Population: 26, 484 (SNZ 2006)
Population by centres:
Dairy Herd Numbers
South Taranaki has 61% the total dairy herds in the Taranaki region. However with amalgamation of farm properties the district herd size is increasing while the number of herds farmed is decreasing. This is of significance to businesses focused on farm services or retail sales to farming clients.
Hawera is the main centre of population for South Taranaki and is the seat for local government and a range of public amenities. The town has two CBDs; the retailing centre is centred on the traditional High Street pedestrian retail pattern and contains over 100 shops. The Glover road CBD is focused on Big Box retailing with very little pedestrian activity. This retailing district is vehicle based and includes farming centric businesses such as Mitre 10, RD1, PGG Wrightson to name a few.
Hawera Median Income
Source: Statistics New Zealand
Hawera CBD Annual Foot Traffic
Average daily vehicle movements (ADVM)
The ADVM were recorded at the following points: Glover Road (Alex Taylor St corner), High Street (between Union and Regent Streets), Waihi Rd and Dixon Avenue. Two Princess St points were between Glover Rd to Grey and Furlong Street to South Rd. This information is of significance if your business needs exposure for petrol, oils and vehicle servicing/retailing, panel beating, car painting or other vehicle related activities. It may be vehicular access is needed for your business; for example, it may be a timber sales or other heavy hardware items such as building, plumbing or industrial supplies.
These ADVM figures can assist with a business site selection or signage design and location enabling maximum exposure to traffic flows.
Alex Taylor St
Glover – Grey St
The District Community Profile provides a snapshot of the economic, social, cultural and environmental well-being of South Taranaki. Statistics are provided with regional and national comparisons where these may be helpful and issues and opportunities for the district are highlighted.
Venture Taranaki Business Support
Check out Business.govt.nz the New Zealand government website that brings together free resources, tools and information to help people start, manage and grow their business.